Email or call Jose Diacono on 0418 224 081 (or +61 418 224 081 outside Australia).

For the UK, contact Jill Martin on 07557 147812 (or +44 7557 147812 outside the UK) or Email

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Meet the Team

CrossCountry App was created by a Australian based family, originally from Yorkshire, England. The Diaconos have been creating equestrian and other websites for many years. We live and work in the Hunter Valley about an hour's drive north of Sydney. CrossCountry App was the New South Wales Spatial Innovation Award winner.

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team at CrossCountry App HQ

Jose Diacono

Jose has worked in the computer mapping industry for over 25 years which led us to the idea for the app. Jose is manager, marketer, tester, first level support and tweeter. She has been a committee member of Sydney International Horse Trials, President of Northside Riding Club in Sydney & Chief Instructor of Avondale Pony Club where she dabbled in course design. Jose was Team Liaison officer for the French Team at the Sydney Olympics. She enjoys competing at a very low level, riding out in the bush, on the beach and keeping the horses fit.


james diaconoJames is our brilliant software architect, mathematician and developer. He is a talented musician (guitar, bass and trombone) and a committed and enthusiastic contributor to the Open Source software development community.




helen diaconoHelen is the serious eventer and has been riding since she was eight. She is our designer and chief strategist. Helen spent a gap year working in a professional eventing yard as Groom/Rider before graduating with First Class Honours in Industrial Design from the University of Technology Sydney (UTS). She then worked with one of Australia's leading companies as a User Experience (UX) Designer. In 2014 Helen was a National Finalist in the Australian Information Industry Young Innovator Awards. She now lectures part time at UTS, looks after social media and merchandise design.



Jill MartinJill Martin represents us in Great Britain. Jill has followed and supported our sport in the UK, Australia and Europe for a number of years as a Volunteer and owner, regularly traveling to events around the UK and Europe. Please do say hello when you see her and feel free to ask any questions you may have about CrossCountry App.



Phil DiaconoPhil Diacono is responsible for our systems reliability and performance, especially making sure it is secure and can cope with the huge peaks of Badminton views. Phil was formerly a systems performance expert with HP (Hewlett Packard)


Our Horses

LolaLola (Lola Way) is a talented 7 year old Off the Track Thoroughbred mare. She and Helen are having a wonderful time competing and getting to know each other.




Fitz Fitz (Fitzroy's Lad) came to us in February 2019 as a very experienced, brave eventer who turned out to be very nervous of all the kangaroos on the property. He is much better now. Fitz is a 17 year old 16.1 hh Thoroughbred gelding; is capable of doing a super dressage test and loves jumping and cross country. After a year's break from eventing both he and Jose are having a super time getting out and about again.


James serenades Bruce



Bruce (Bruschetta) is a miniature pony/Shetland who is full of mischief and seems to like music! She lived on the property next door before she adopted us. We didn't know her name and we were told she was a gelding so we called her Bruce. Then one day she swished her tail and became Bruschetta....

We are proud supporters of Sydney Eventing and many events around the world

team at sydney